DC Health Link successfully enrolls Members of Congress and staff on launch

When DC Health Link launched for its first open enrollment period, it faced a challenge no other state marketplace had encountered: simultaneously enrolling Members of Congress and their staff as required by the Affordable Care Act, while also serving District residents and small businesses. IdeaCrew stood up a dedicated web portal for congressional enrollment in six weeks.

The launch succeeded. DC Health Link enrolled its first wave of members on time and without the high-profile failures that plagued other exchanges in 2013 and 2014. The experience established IdeaCrew’s reputation for delivering complex, high-stakes systems under pressure — a reputation that has shaped every engagement since.